public relations

Pitching Media: What’s big and what’s small?

While it is clear that pitching media is a bit of an art form, the tendency is to go big or go home. “New York Times or bust!”

One day, the pitch came in. It was from a local manufacturer who was part of a huge company in a huge industry. The focus of the pitch was on some local support the company had made in our little town. Contributions to youth sports, corporate sponsorships, that sort of thing.

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