For a couple decades, I served as an editor of newspapers and during that time I listened to goodness knows how many pitches that didn’t work. These came from PR folks as well as from reporters who received pitches they liked and wanted to pursue.
Nine ways to torpedo your media pitch
There’s lots of advice on how to make a good media pitch.
The thing is a lot of pitches are bad. I spent more than two decades as an editor and sometimes editor and publisher, of newspapers, magazines, and digital news sites. That put me on the receiving end of goodness knows how many pitches.