For a couple decades, I served as an editor of newspapers and during that time I listened to goodness knows how many pitches that didn’t work. These came from PR folks as well as from reporters who received pitches they liked and wanted to pursue.
journalism
Journalists and the work overload – and how good PR pros can benefit
Journalists face a work overload like never before.
I remember when we first started publishing online. I served as managing editor for two community weekly newspapers. We had a feisty little staff that worked hard as they could. Maybe 1 story in 15 was suitable for both papers, The average reporter turned out 8-10 stories per week, typed obits and press releases, composed church and community announcements, and even laid out a few pages.