customer service

The customer is not always right, but treating the customer right is

The customer is always right. I’ve heard this phrase throughout my life, as have you.

I served as editor and publisher of a group of small-town weekly and twice-weekly newspapers. One of our bigger specials of the year was the annual graduation section. We’d run a photo and bio of every high school graduate in our community. Alongside it was all manner of congratulations ads from businesses, parents, grandparents, and the like.

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