The Case Study: How to use them, how to write them

“I like how you handle the case study,” the lady told me on the phone. “Great stuff.” I don’t remember …

Pitching Media: What’s big and what’s small?

While it is clear that pitching media is a bit of an art form, the tendency is to go big …

Are you prepared for success?

Are you prepared for success? The question generally evokes an emotional response. Heck yea! Bring it on! This is what …