Got a carburetor issue in my little tractor. Got a guy who worked on it a couple of years ago and did an excellent job at a reasonable price, but I’ve lost his card and don’t remember where I found him. So I did a Google Search.
The press release, long an important tool in the public relations toolbox still remains relevant. With the disruption in the news industry, I think a well-written press release is more relevant today than ever before.
As a professional writer, I’d hate to count how many press releases I’ve written and as a journalist with 20-plus years of experience, I’d really hate to count how many I’ve received. However, it is these experiences that inform how I approach writing a press release.
The customer is always right. I’ve heard this phrase throughout my life, as have you.
I served as editor and publisher of a group of small-town weekly and twice-weekly newspapers. One of our bigger specials of the year was the annual graduation section. We’d run a photo and bio of every high school graduate in our community. Alongside it was all manner of congratulations ads from businesses, parents, grandparents, and the like.
At the end of the day, if your marketing fails to lure business, is there a point?
Some years back, I was related to this guy through marriage. He owned a construction company in East Tennessee. Quite successful, they focused on residential and did a bit of everything – new construction, renovations, additions, and refurbishments.