The customer is not always right, but treating the customer right is
The customer is always right. I’ve heard this phrase throughout my life, as have you. I served as editor and …
Deadly Spins
Classifieds, Craigslist, and the late adopter
Trends always worry me and I’ve run face first into them with late adopters. Recently, I was reminded of one …
What will lure business and what doesn’t
At the end of the day, if your marketing fails to lure business, is there a point? Some years back, …
A little advice for the self-published author
From time to time, I speak with a self-published author who is trying to figure out how to sell their …
Pitches that didn’t work, and how they could have
For a couple decades, I served as an editor of newspapers and during that time I listened to goodness knows …