What will lure business and what doesn’t
At the end of the day, if your marketing fails to lure business, is there a point? Some years back, …
Deadly Spins
A little advice for the self-published author
From time to time, I speak with a self-published author who is trying to figure out how to sell their …
Pitches that didn’t work, and how they could have
For a couple decades, I served as an editor of newspapers and during that time I listened to goodness knows …
Content distribution and what is a newspaper?
Content distribution has been at the forefront of my mind for probably 25 years. Whether I served as an editor, …
Journalists and the work overload – and how good PR pros can benefit
Journalists face a work overload like never before. I remember when we first started publishing online. I served as managing …