Clay

Approaching the press release as a journalist

The press release, long an important tool in the public relations toolbox still remains relevant. With the disruption in the news industry, I think a well-written press release is more relevant today than ever before. 

As a professional writer, I’d hate to count how many press releases I’ve written and as a journalist with 20-plus years of experience, I’d really hate to count how many I’ve received. However, it is these experiences that inform how I approach writing a press release. 

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The customer is not always right, but treating the customer right is

The customer is always right. I’ve heard this phrase throughout my life, as have you.

I served as editor and publisher of a group of small-town weekly and twice-weekly newspapers. One of our bigger specials of the year was the annual graduation section. We’d run a photo and bio of every high school graduate in our community. Alongside it was all manner of congratulations ads from businesses, parents, grandparents, and the like.

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What will lure business and what doesn’t

At the end of the day, if your marketing fails to lure business, is there a point?

Some years back, I was related to this guy through marriage. He owned a construction company in East Tennessee. Quite successful, they focused on residential and did a bit of everything – new construction, renovations, additions, and refurbishments.

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