The rant on Google search results
The search giant is changing its algorithms over the weekend of March 26 and how it will impact Google search is starting to stress some folks.
Here’s the truth. It shouldn’t matter.
A lot of folks are wringing hands trying to figure out what’s going to happen, and others are shouting at the top of their lungs trying to convince you that they can fix whatever it is.
Google Search and Quality
Throughout the history of changes to Google algorithms and Google search, two consistent factors, closely related, have been present.
If your site loads quickly and is mobile optimized, you’ll be fine.
If the content you provide is quality, you’ll be fine.
If you do things right, you’ll be fine.
Quality over quantity
The other day, I made a terrible mistake. I went to Fiverr and looked around a bit. Under local search, it was … amusing.
“I will provide 32,000 citations for your website.”
That’s a lot, but is it worth it? If you are a homestyle meat and three restaurant in Nashville, is it worthwhile to be in a directory in Warsaw, Poland? If you buy 32,000 citations, that is exactly what you are buying.
Moz does a much better job than I can of explaining the importance of local citations to local SEO and Google search results, but the crux is this.
Local directories of quality. Yes, that includes Facebook, Yelp, and of course Google My Business. It may also include your local Chamber of Commerce or merchant’s association directory.
They key is quality over quantity.
Same for blogs
I was approached about writing some blog posts related to the online game World of Warcraft. Specifically they wanted 20 articles, each centered around a different keyword. In the blog post, the keyword was to be used 50-60 times in a 500-600 word post.
Keywords are still important to Google search, but stuffing went the way of the dinosaur long ago. Instead, Google wants, and rewards, good, high-quality content.
Maintain that focus on quality, not quantity, in all things and Google will reward you!